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Merchandise: All forms of university branded promotional items including display materials, awards, apparel, nametags, or any other products or merchandise.Internal Communications: Including, but not limited to, forms, presentations, flyers, and any other communications for Rutgers faculty, staff, and students.For additional information, visit Website Resources. Websites: All university websites must include the Rutgers logotype, with or without a signature, at the top of every webpage.Videos and Digital Displays: Including, but not limited to, television commercials, large digital screens, low-definition website videos, and high-definition documentaries.

Templates are provided to create your own badge designs using these guidelines. Digital Badges: UCM has worked with Academic Affairs to develop required identity guidelines for digital badges.Digital Ads and Broadcast Email: Including, but not limited to, HTML emails, digital ads, Jumbotrons, e-newsletters or broadcast emails, blogs, wikis, and all other forms of electronic marketing or digital communications.

Print Materials: Including, but not limited to, flyers, brochures, advertisements, posters, etc.

Rutgers staff and faculty must use the Rutgers visual identity on all forms of communications, including but not limited to: Permission to use these marks is granted solely to university units, faculty, staff, student groups, and approved vendors. The Rutgers logos are federally protected trademarks. The Rutgers Visual Identity System provides specific guidelines and standards for using Rutgers' marks, signatures, and other identity elements in all university communications and on university-authorized products. How to use the Rutgers Visual Identity System